I’m Kyle Van Loo, a creative director and brand strategist with nearly two decades of experience building global luxury brands. My work brings together storytelling, emotion, and design to create a distinct point of view for a brand—and carry it across everything it does.

For nearly 14 years at Michael Kors, I helped shape the brand’s global creative vision, leading multidisciplinary teams across campaigns, photography, film, digital, social, retail, and experiential design. My experience spans creative strategy and art direction, design and writing, connecting the initial idea to its final expression.

Collaboration is central to how I work. I bring together photographers, filmmakers, stylists, art directors, designers, and writers around a shared vision, creating space for their individual perspectives while giving the work a clear direction. I’m drawn to ideas that stir emotion and images that stay with you.