VAN LOO & CO. — A New Chapter
A personal point of view takes shape in VAN LOO & CO. Creating the brand for my own creative practice was an exercise in defining how I want to show up in the world—what to express, what to leave out, and what feels distinctly mine.
From the visual identity and website to printed materials and merchandise, the brand carries that perspective across both digital and physical experiences. Each application offers a different expression of the same identity, built to feel considered and cohesive.
“I’ve spent years creating for other brands. With VAN LOO & CO., I got to ask a different question: what feels like me?”
— Kyle Van Loo
A clear point of view, consistently expressed.
A considered system of typography, language, and imagery—bringing the Van Loo & Co. identity to life across print, digital, and physical touchpoints.
