BARRIÈRE — The Bodega Edit
Inspired by the unmistakable character of New York City and its neighborhood bodegas, this campaign brings a playful, downtown sensibility to Barrière's limited-edition patch collection. An everyday city ritual becomes the backdrop for a visual story rooted in movement, personality, and the unexpected.
From creative concept and art direction to original photography, video, and graphic treatments, the campaign blends candid street-style imagery with bold typography and playful motion. Designed to live across social and digital platforms, each element captures a different moment in the city while building a cohesive visual world around the collection.
Instagram Content
“Kyle brought a fresh creative perspective to this campaign, capturing the energy and personality of New York in a way that felt authentic to Barrière. From the initial concept through photography, video, and design, he created a cohesive visual world that brought our collection to life. His attention to detail, creative instincts, and collaborative approach made the entire process feel effortless.”
— Cleo Davis-Urman, Founder, Barrière
